Privacy Policy
Last Updated: 24 August 2026
This Privacy Policy aims to inform users and customers of the e-commerce website Barking Road Furniture (barkingroadfurniture.com) about how we collect, use, store, protect, and share your personal data, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
At Barking Road Furniture, we offer a range of brand new furniture including Living Room Furniture, Kitchen Furniture, Outdoor & Patio Furniture, Lighting, Baby & Kids Furniture, Patio Dining Chairs, and Accent Stools. We attach particular importance to the protection of your personal data.
By accessing and using our Site, you accept the terms of this policy. We invite you to read it carefully before transmitting your personal data to us.
1. Data Controller
The data controller for personal data is:
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Company Name: Barking Road Furniture
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Registered Address: 317 Barking Road, London, E13 8EE, United Kingdom
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Company Registration Number: 07858135
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Contact Email:
service@barkingroadfurniture.com -
Phone Number:
+44 20 7925 1861 -
Business Hours: Monday to Friday, 9:00 AM to 5:00 PM (UK time)
2. Personal Data Collected
We collect only the data strictly necessary for managing your order, providing our services, and improving your experience on our Site. The data collected includes:
2.1 Data provided voluntarily by you
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Identity, first and last name;
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Delivery address and billing address;
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Valid email address;
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Mobile or landline phone number;
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Payment information (bank card number, expiry date, CVV) – this data is processed directly by our approved payment providers; we do not store any complete banking data on our servers;
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Order history and exchanges with customer service;
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Login data for your customer account (identifier, encrypted password).
2.2 Data collected automatically
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IP address, browser type, device used;
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Browsing data (pages viewed, visit duration, products viewed);
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Information relating to the use of cookies and similar technologies (see our Cookie Policy available on the Site).
3. Purposes of Data Processing
Your data is processed for the following purposes, based on the legal bases provided for by the UK GDPR:
| Purpose | Legal Basis |
|---|---|
| Order and delivery management: processing your order, preparation, shipping, delivery tracking, and managing returns or refunds | Contract performance |
| Secure payment: payment verification, fraud prevention, and financial transaction management | Contract performance |
| Customer account creation and management: access to your personal space, order tracking, and storing your information | Contract performance |
| Customer service: responding to your requests, complaints, and after-sales support | Legitimate interest |
| Marketing and communication: sending newsletters, promotional offers, and information about our products (only with your explicit consent) | Consent |
| Legal compliance: complying with our legal, accounting, and tax obligations in the UK | Legal obligation |
| Site improvement: analysing user experience, optimising our services, and securing the Site | Legitimate interest |
4. Recipients of Personal Data
Your data is only transmitted to authorised service providers and partners necessary for the performance of the above services, and only within the limits of their missions. These recipients include:
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Secure payment providers: banking institutions and approved payment platforms (VISA and Mastercard only);
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Delivery and transport services: specialist furniture couriers and carriers;
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Web hosting and IT maintenance providers (details in Article 8);
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Customer relationship management and emailing services;
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Administrative or judicial authorities, in case of legal obligation.
We ensure that all our partners strictly comply with the UK GDPR and implement appropriate security measures to protect your data.
5. Data Retention Period
Your data is kept for a limited period, strictly necessary for the purpose of the processing:
| Type of Data | Retention Period |
|---|---|
| Customer account data | For the duration of your registration + 1 year after your last connection |
| Order data | For the duration of the legal guarantee + the legal prescription period (6 years under UK law) |
| Marketing consent data | Until you unsubscribe |
| Accounting and tax data | In accordance with UK legal obligations (6 years) |
After these periods, your data is deleted or irreversibly anonymised.
6. Your Rights Regarding Your Personal Data
In accordance with the UK GDPR and the Data Protection Act 2018, you have the following rights over your personal data:
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Right of access: obtain confirmation that your data is being processed and access it;
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Right to rectification: correct inaccurate or incomplete data;
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Right to erasure (right to be forgotten): request the deletion of your data in cases provided for by law;
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Right to restriction of processing: request the suspension of the processing of your data;
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Right to data portability: recover your data in a structured and reusable format;
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Right to object: object to the processing of your data for legitimate reasons;
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Right to withdraw consent: withdraw your consent at any time, without affecting the lawfulness of processing before withdrawal.
To exercise your rights, send us a request by email to service@barkingroadfurniture.com or by post to the address indicated in Article 1, attaching a copy of a valid identity document.
If you believe that the processing of your data does not comply with the UK GDPR, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) : www.ico.org.uk.
7. Data Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. We use encryption protocols (SSL/TLS), IT security systems, and strict access controls to guarantee the confidentiality and integrity of your information.
8. Data Hosting and Server Location
In accordance with our transparency obligation, data collected via the Site is hosted on secure servers:
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Hosting Provider Name: SHOPLINE HOLDINGS LIMITED
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Registered Address: 21/F, NAM WO HONG BUILDING, 148 WING LOK STREET, SHEUNG WAN, HONG KONG
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Contact Number:
+852-81207281 -
Email:
support@shopline.com -
E-commerce Platform Provider: Shopline
Data is stored on the host's servers and benefits from physical and logical security measures in line with market standards.
9. Data Transfers Outside the UK
We do not transfer your personal data to countries outside the UK, unless that country benefits from an adequacy decision by the UK government or we put in place appropriate safeguards in accordance with the UK GDPR (UK International Data Transfer Agreement, etc.).
10. Accepted Payment Methods
On the Site, payments are secure and are made exclusively by bank card. Accepted cards are:
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VISA
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Mastercard
Payment processing is carried out via an approved payment service provider, compliant with PCI-DSS standards to guarantee transaction security and the confidentiality of banking data.
No other payment methods (PayPal, bank transfer, cheque, etc.) are accepted on the Site.
11. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time, particularly to comply with new regulations or changes in our services. Modifications come into effect upon their publication on the Site. We invite you to check this page regularly.
12. Contact
For any questions, requests relating to your data, or to exercise your rights, you can contact us:
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By Email:
service@barkingroadfurniture.com -
By Phone:
+44 20 7925 1861 -
By Post: 317 Barking Road, London, E13 8EE, United Kingdom
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Business Hours: Monday to Friday, 9:00 AM to 5:00 PM (UK time)
13. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of England and Wales. Any dispute relating to its interpretation or execution shall be subject to the exclusive jurisdiction of the courts of England and Wales.